Some time ago Google has released a beta of one of its new products, the Google Ad Planner. I signed up as a beta tester about two weeks ago and last week got my username and password for it. When entering the Ad Planner, the application lets you create different media plans for different projects and select and store the respective target group after doing research in the area.
Although I didn’t have a lot of time up to now to have a closer look at it, I can already tell that this product – when finished – will come in handy at least for the following cases:
- find out about who are your biggest competitors in your language and among the users of your target group
- find sites offering paid ads for texts, videos, banners, etc.
At the moment, there seems to be only little data available though. Searching for sites in any of the currently available languages (English, German, Italian, Turkish, French) with any of the available filters (education, household income, age) does not give any results at all, so the only thing one can beta-test at the moment is a list of sites for the available languages.
Let’s see how the application developes during the next weeks.
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