How Google deals with links

by Gert Mellak on July 22, 2008

A few days ago I already read about the topic and now more details were published. On sistrix.de a test report was published concerning how Google deals with multiple equal links on one page.

Here you can see the most important findings:

  • If there are two identical links, Google ignores the second one
  • If the first link is an image, Google takes the second one (no matter if alt- or title attribute are set)
  • If the first link contains a nofollow-attribute, neither the first nor the second will be adopted by google

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