5 quick reasons why A/B testing is crucial

by Gert Mellak on August 26, 2008

How many A/B tests a month are you running on your website? Well, Google is running 50-200 at any time! A/B-tests can help you

  1. identify your user’s preferences
  2. check whether your recent redesign had an influence on your ROI
  3. improve your web store’s checkout process after a thorough analytics funnel analysis
  4. find out whether rearranging your menu items increments visitor access to your pages
  5. get to know your users better

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