I have just seen an article on http://thinkeyetracking.com/wordpress/ about a study on where users look at on a Google results page. The fascinating information here is that during the 3 last years obviously users’ expectation towards Google got higher, so they now tend to look only at the first 3 (three!) results while in 2005 users still looked through the first page’s results.
So what does this mean for SEOs? First it confirms what we all knew before but never wanted to acknowledge… just having your site on Google’s first results page (top 4-10) is great, but won’t necessarily boost your page views.
This change happened within 3 years… let’s say users’ expectation will get even higher until 2010 – Google might – according to users’ (chrome-) configuration – directly open the first page of the search results, since the other ones will be ignored anyway … this reminds me of an article I skimmed some time ago about the end of seo 
, don’t remember who it was from, I’ll post an update when I find the link again.
What do you think?
- Will the profession of SEOs die out?
- How can one compete with others about 1 single ranking position?
- What techniques might have the capacity to distinguish SEOs from oneanother?
- Are your clients satisfied with a number 4 ranking at the moment and think this will attract huge numbers of visitors?
- Do you think the eye-tracking experiment with 30 users is meaningful?
- …
{ 0 comments… add one now }