On the way to work when I see companies promoting their URL on promotions on their trucks, billboards, etc. very often I save their domains on my cell phone to check out their websites – call it a hobby or a silly habit – it’s just something I like doing.
When I then have a minute or two I have a glance at their websites and, thanks to the Wappalyzer addon for firefox, I can see in an instant whether they have statistics software installed and, believe it or not – there are tons of website who seem to not having any type of tracking on their websites.
Get the data!
I’m absolutely sure a free statistics tool like Google Analytics provides average websites with much more data than they could possibly imagine and/or appreciate, but I do think that site owners who are not making good use of this free tool are missing out on something.
Just by installing an analytics tool today you could be storing valuable information on which products or product group especially interest people during the summer months, or during which time of the year more people are searching online for the services you offer. There are endless ways of how your business could improve using effectively the data you collect!
In case you don’t know how to install Google Analytics or a similar tool, have a web analytics consultant assist you – it won’t them take longer than an hour to do a basic GA setup for your site, and you will greatly benefit by the data this tool collects.
Don’t be shocked if your analytics tool tells you your site doesn’t get almost any visitors – that’s a very useful information, especially when deciding on which company should be creating your new website, or which seo consultant you might hire. Numerous website owners don’t even know their site isn’t visited by anybody and think they are already doing well online.
If you have any questions towards how tools like Google Analytics could help your online success, feel free to ask them below this post in the comments section.
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