BLOG
Essays on search, AI, and small businesses that won't sit still.
Short and long-form notes. New ones land every couple of weeks. Cross-published from my Substack when they fit.
Why I Built My Own AI Executive Assistant
An AI executive assistant can handle scheduling, prioritization, meeting follow-ups, and even personal life management — available 24/7. Here's why I built my own and what it does for me as a family-first entrepreneur.
Read essay →My GERT framework
Creative thoughts lack structure. Once you direct your creativity by putting up some guardrails, your thinking gets more efficient. The best way to structure my thoughts is using frameworks. One of
Read essay →Afraid of AI killing Google? Watch your SEO fundamentals like never before
Had a great conversation with James Schramko recently about something that's been bothering me. Everyone's rushing to optimize for AI while their basic SEO is falling apart. It's like
Read essay →Navigating marketing in AI times
We live in interesting times as marketers these days. AI is changing the game, and while it's exciting, I know it can also feel like we're in new, unexplored territory. Many brands are tem
Read essay →Shopping inside ChatGPT
Yesterday, OpenAI announced a direct integration of product details into their chat. If we can believe some code leaks reported, the ChatGPT experience should even include the final purchase of the se
Read essay →Still marketing, but different
If something was working a certain way for quite some time, it's hard to wrap your head around the fact that it has changed. Marketing has NOTHING to do with what it was a few years ago. Here i
Read essay →Marketing in 2025: Precision, Platforms, and the Power of Consistency
Marketing in 2025 is like a smart factory—data-powered, precision-tuned, and always-on. And while I’d love to say all you need is a cool logo and a viral TikTok, the truth is… marketing has grown up.
Read essay →Manus AI for marketing reports analysis
Thanks to a contest over at @brand.nat I got early access to "manus", the newest AI platform coming shortly after Deep Seek directly from China. The mind-blowing thing about Manus is how ha
Read essay →AI success through content pruning
Modern engines try to figure out what a website is about. They do this by taking into account the content published on the site. Engines try to connect the dots Like the "join the dots" g
Read essay →Forget organic traffic - Here's what you should care about!
My team and I have - once again - spent an entire week auditing a site that has focused on creating tons of content, that got them tons of traffic - just to find out they were now losing * relevance
Read essay →3 Tips to Better Leverage AI
Incorporating AI into your business model isn’t just about keeping up with trends; it's about strategically using technology to enhance efficiency and outperform competitors. Here are three ways
Read essay →SEO in 2024: Leverage Different Platforms
Your business might be stuck - not because of a bad offer.
Read essay →ORM Challenges in 2024
Online reputation management is all about brand perception: You want people to perceive your brand in a positive, encouraging and compelling way.
Read essay →Agency Automation in 2024
Agencies are changing heavily with upcoming AI tools: Generative tools like Chat GPT, Perplexity or Copilot assist research and, when used correctly, provide astounding results that might need little
Read essay →Input = Output.
In the last weeks and months, I've been thinking about this basic principle a lot: Input = Output. Whatever you put into something determines what you get out of it. Be it your business, sport
Read essay →AI use cases
Every single day, one of my clients, friends or family members points me to the latest AI tool they have just spotted. They might even act surprised I don’t know about that one yet. And they would j
Read essay →NEWSLETTER
Think Way Bigger
A nudge to look past the next tactic. Short notes on search, AI visibility, and running a quiet agency, written for founders and marketers who'd rather think bigger than work harder.
thinkwaybigger.com·Every other Thursday·3,400+ readers
Powered by Substack. One click to unsubscribe, ever. No tracking pixels.