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What the episode covered
Designing dashboards have different criterias and it’s different for companies or freelancers, whether they have 25 people or 1000 people. What is important is focusing on the metrics or KPIs that will drive actionable items for decision making.
This episode of Gert Mellak provides a whole new perspective into dashboards with the conversation between Gert and Feliks Golengko on the significance of actionable dashboards and reports in providing data over performance, potential areas for improvement and deeper analysis and optimization.
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This is a must listen episode, especially for those who find it a challenge to use Google Analytics and other tools.
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00:58 Introduction to the podcast episode topic and the guest
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02:29 Feliks Golengko’s journey into becoming a dashboard and data analysis specialist.
04:25 Data collection and analysis for decision-making in business …Two components of data preparation
06:31 Why is it important to check into dashboards? …The importance of KPIs in business decisions and monitoring of performance.
09:52 What does it look like to look into KPIs potential on business performance? …How do we choose the KPIs that need to be monitored?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.