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What the episode covered
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131 - How to Sell Your Business with Jonathan Baker
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131 - How to Sell Your Business with Jonathan Baker
A successful exit strategy is essential for business owners considering selling their firms. In today’s episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions.
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Whether you’re contemplating selling or simply want to future-proof your firm, this episode is packed with valuable advice to guide you through the process.
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03:47 What factors influence a firm’s valuation in an acquisition?
05:44 Why do software firms generally command higher multiples than service businesses?
08:36 What are earnouts, and how do they typically work in professional services deals?
12:48 When might it be more beneficial to keep a business rather than sell it?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.