68.700.000 equals 71.000.000 … according to Google

by Gert Mellak on August 26, 2008

Nice to see that Google finally released its Google Suggest Tool, at least for google.com. What’s interesting, though, is that the result count in Google Suggest’s search proposals and the result count later differ greatly.

Of course I can understand that Google publishes aproximate numbers, but why do they differ? What’s the reasen that for “web analytics” Google Suggest says 71.000.000, the results later say 68.700.000 results.

Any ideas?

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SEO Tool Time

by Gert Mellak on August 22, 2008

Every craftsperson has their own set of favourite tools, so do seo professionals. I would like to show you some of my favourite tools I would not want to miss anymore.

Analysis

Keywords & Research

Ranking

Page Rank

Links u. Linkbuilding

Blogging

Others

What don’t you want to miss in your seo tool box? Feel free to add comments to this posting to share your favourite tools with the seo community.

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Google dislikes Rank Checkers?

by Gert Mellak on August 16, 2008

I’ve just posted a comment to an article on seroundtable.com about Google trying to save bandwidth disallowing automatic rank checking applications to request current ranks for tons of keywords and websites and thought I could maybe explain the suggestion I made a little bit more.

My idea was that Google could maybe integrate a rank checker into its Google Webmaster Tools. Well, I know, there is already some sort of checking with the Top Search Queries, but I was thinking more of some kind of configureable rank checker offering the following features:

  • select Google’s TLD(s) to include in checking
  • enter keyword(s) to check
  • show current rank and observe rank-evolution over time
  • optionally, but that’s maybe more tricky to handle for Google, let me introduce a keyword and get my site’s ranking for this keyword during the last x month

This way Google could save bandwidth and at the same time satisfy one of the basic needs of most serious seo professionals.

Let me know what you think about it!

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Google Insights for Search helps SEOs and SEMs

by Gert Mellak on August 11, 2008

A few days ago Google released a BETA of its new tool “Google Insights for Search” – looks really great, just enter one or more words/phrases people might search for, and you get not only country- or region-based statistics about the expressions you entered, but also hints on what else might people search for in this area. I just tried with “web analytics” and “seo” and got the following results:

Google Insights for Search

Google Insights for Search 1

Google Insights for Search

Google Insights for Search 2

And the best: if you don’t enter anything and just click on “Search”, this tool will show you what people in the area you selected look for in general – should be great to do research on where to head to with future projects. Not only the seo industry will benefit greatly, it will also come in handy for marketing research.

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ehow.com and my first howto on website optimization

by Gert Mellak on July 31, 2008

I’ve come across ehow.com this morning and have already posted my first howto on how to optimize a website. Have a look if you’e interested.

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cuiler than Google?

by Gert Mellak on July 28, 2008

A new search engine could make Google’s life a little bit harder in the near future … cuil.com [cool] has the currently biggest index of all search engines and promises to store no user data.

I’m especially curious about how users will accept their innovative presentation of search results.

In any case, I believe that serious competition will not only force Google to come up with more innovative ideas, but also bring up more opportunities for the seo industry.

Let’s just hope cuil.com will recover soon, at the moment it’s down for maintanence due to “overwhelming interest”.

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Great Blogging-Howto

by Gert Mellak on July 28, 2008

I’ve Just come across a very interesting article on blogging and on how to make a blog “sticky” enough so that people come back. After reading Darren Rowse’s article at problogger I will certainly try to optimize my blogs in certain ways as well.

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Toolbar Page Rank update to come soon

by Gert Mellak on July 25, 2008

Just in case you’re not following Matt Cutts‘ blog, the next toolbar pagerank update is to come up in the next few days. Thank’s for the heads-up Matt  ;-)

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How Google deals with links

by Gert Mellak on July 22, 2008

A few days ago I already read about the topic and now more details were published. On sistrix.de a test report was published concerning how Google deals with multiple equal links on one page.

Here you can see the most important findings:

  • If there are two identical links, Google ignores the second one
  • If the first link is an image, Google takes the second one (no matter if alt- or title attribute are set)
  • If the first link contains a nofollow-attribute, neither the first nor the second will be adopted by google

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Google Ad Planner

by Gert Mellak on July 21, 2008

Some time ago Google has released a beta of one of its new products, the Google Ad Planner. I signed up as a beta tester about two weeks ago and last week got my username and password for it. When entering the Ad Planner, the application lets you create different media plans for different projects and select and store the respective target group after doing research in the area.

Although I didn’t have a lot of time up to now to have a closer look at it, I can already tell that this product – when finished – will come in handy at least for the following cases:

  • find out about who are your biggest competitors in your language and among the users of your target group
  • find sites offering paid ads for texts, videos, banners, etc.

At the moment, there seems to be only little data available though. Searching for sites in any of the currently available languages (English, German, Italian, Turkish, French) with any of the available filters (education, household income, age) does not give any results at all, so the only thing one can beta-test at the moment is a list of sites for the available languages.

Let’s see how the application developes during the next weeks.

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