Input = Output
Whatever you put into something determines what you get out of it. Sloppy inputs make sloppy programs. We fix the inputs first.
ABOUT
20 years of seeing what actually works.
I'm Gert Mellak. Since 2005, I've been in marketing, SEO, and tech - long enough to watch search reinvent itself three times and notice what stays true underneath. I never stopped learning, and I never stopped putting what I learn to work for the brands that trust me with their growth.
- 20+ years in the practice
- 300+ engagements shipped
- 3 companies founded
- +2,000 newsletter readers
PRINCIPLES
Four principles I actually use.
Process over magic
Marketing is boring when it works. I build programs operators can run on Mondays without me in the room.
Subtract first
Most teams I meet are over-doing, not under-doing. The most expensive word in marketing is more.
Say it plainly
No decks, no jargon, no hype. If a founder can't explain the strategy to a new hire in five minutes, it isn't strategy yet.
FROM A CLIENT, 2025
"That was probably the most value I've received from a consultant in one short hour for the whole time I've been in business."
Robyn Logan, coachcampus.com
Still reading? Let's talk.
Forty-five minutes, your hardest problem, no slides. I'll tell you if I can help and, if I can't, who I'd send you to instead.