As a data-driven consultant with a tech background, I transform insights into impact in search marketing and SEO, as well as across all the major platforms where your audience loves to discover your brand and products!
I am a consultant at heart, and the founder of SEOLeverage and PlatformLeverage. As a straight-shooting SEO and digital marketing pro I have come to be known for simplifying complex strategies - and turning them into repeatable processes.

In my books "Fix Your Online Reputation" and "The ERICA Framework" I have turned years of SEO best practices into actionable advice brands can start implementing today.
After developing an overall strategy, my main goal on every project is to empower my clients and my team with practical, repeatable processes - because consistent execution of the right things always gets results!
Frequently I share my experience in one of the leading SEO magazines, Search Engine Land, covering SEO strategy and Online Reputation Management.
As I'm fluent in English, Spanish, and German, I have become the digital Swiss Army knife for businesses ranging from e-commerce giants to local shops across the world.
As a father of two, I value efficiency and results – qualities evident in every project I work on.

My main goal is to establish marketing that's sustainable in spite of the fast-paced AI and media environment we are faced with every day.
Every business, no matter the size, needs quality marketing strategies.
Need to boost your online presence with precision marketing? Reach out!