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What the episode covered
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096 - AI Content Detection with Jonathan Gillham
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096 - AI Content Detection with Jonathan Gillham
Chat GPT has been the buzz these days because of its AI generated content creation technology. In today’s episode Gert had a very focused and frank conversation with Jonathan Gillman, the founder of originality.ai, and heads a team of experts that understands your needs when it comes to originality and human content creation.
While GPT 3 or even going into GPT4 in the near future, does makes some sense, such as cutting research time, outlining an article or marketing strategy or even creating a website without actual proficiency on a specific subject matter, to a great extent it promotes plagiarism and gives no credence to human ability for superior content.
- We’ll see how this whole AI thing is going through and how Google will act on it.
00:45 Welcome to episode 96 and introduction of the episode topic and the guest
02:05 Jonathan Gillham’s background and his experience in AI detection and plagiarism.
03:39 How can people know if the content was written by a human?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.