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My thoughts on search, AI, and business that won't sit still.
Short and long-form notes on search, AI visibility, and business that will not sit still.
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Precise Attribution Is a Myth
Marketing attribution is broken. Ad platforms overcount, AI recommendations are invisible, and brands are skipping fundamental work waiting for hard numbers that will never come.
Read essay →10 Benefits of Local SEO for your Business
10 Benefits of Local SEO for your Business Focus topic: benefits of seo for a local business.
Read essay →10x Search Traffic in Only 15 Months
10x Search Traffic in Only 15 Months Focus topic: "10xsearch" seo.
Read essay →A Comprehensive Guide to Understanding your Tiktok Analytics
A Comprehensive Guide to Understanding your Tiktok Analytics Focus topic: what does personal profile mean on tik tok analytics.
Read essay →Adapting to the AI Era Preparing your Business
Adapting to the AI Era Preparing your Business
Read essay →Agentic Commerce Explained
Google is fundamentally changing the mechanics of online shopping, moving rapidly toward a future where generative AI doesn't just display blue links but actively helps shoppers.
Read essay →AI Content Detection with Jonathan Gillham
Gert Mellak revisits ai content detection with jonathan gillham through the lens of site:seoleverage.com, Search Everywhere Optimization, and practical SEO prioritization.
Read essay →Amazon Partnerships with Nick Penev
Gert Mellak revisits amazon partnerships with nick penev as a practical advisory article for modern SEO, AI visibility, and business outcomes.
Read essay →Amazon SEO
Amazon SEO is the practice of optimizing your product listings to rank higher in Amazon's search results.
Read essay →Article Structure
Gert Mellak revisits article structure as a practical advisory article for modern SEO, AI visibility, and business outcomes.
Read essay →August 2023 Google Core Update a Closer Look At Its Impact on SEO
August 2023 Google Core Update a Closer Look At Its Impact on SEO
Read essay →Automation in Marketing with Thomas Helfrich
Gert Mellak revisits automation in marketing with thomas helfrich as a practical advisory article for modern SEO, AI visibility, and business outcomes.
Read essay →August 2025 Google Spam Update
The August 2025 Google Spam Update is here-see what changed and how it impacts your website’s visibility.
Read essay →Branding in Google
Gert Mellak revisits branding in google through the lens of google brand and reputation, Search Everywhere Optimization, and practical SEO prioritization.
Read essay →Case Study how to Get Featured Snippets
Case Study how to Get Featured Snippets Focus topic: how to get a featured snippet.
Read essay →AI Visibility in Ecommerce
Boost your AI visibility in ecommerce. Learn how to stand out, rank in AI search, and get your brand seen in today’s crowded digital space.
Read essay →Chatgpt for SEO 5 Ways to Use It to Leverage your SEO Strategy
Chatgpt for SEO 5 Ways to Use It to Leverage your SEO Strategy Focus topic: chatgpt seo use cases.
Read essay →Chatgpt Traffic how to Get Chatgpt Mentions
Chatgpt Traffic how to Get Chatgpt Mentions Focus topic: how to get more clicks from chatgpt.
Read essay →Coaching Business Doubled Traffic
This website had been around for years, adding more and more articles every single week, without factoring SEO research and optimization into the process.
Read essay →Case Study how to Revive a Website Thats Losing Traffic
Case Study how to Revive a Website Thats Losing Traffic Focus topic: website traffic loss audit.
Read essay →AI, SEO, marketing and more
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