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Short and long-form notes on search, AI visibility, and business that will not sit still.
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Shopify Growth in 2026: How to Get Found, Recommended, and Chosen Across Google, AI, Email, and Social Search
A practical Shopify growth system for 2026. Diagnose first, then build the SEO, AI visibility, email retention, and conversion work that compounds into revenue across Google, AI, and social search.
Read essay →How to Prepare an SEO Action Plan
A step-by-step guide to building a 12-month SEO action plan that turns strategy into rankings, traffic, and revenue.
Read essay →Precise Attribution Is a Myth
Marketing attribution is broken. Ad platforms overcount, AI recommendations are invisible, and brands are skipping fundamental work waiting for hard numbers that will never come.
Read essay →10 Benefits of Local SEO for your Business
10 Benefits of Local SEO for your Business Focus topic: benefits of seo for a local business.
Read essay →10x Search Traffic in Only 15 Months
10x Search Traffic in Only 15 Months Focus topic: "10xsearch" seo.
Read essay →Adapting to the AI Era Preparing your Business
Adapting to the AI Era Preparing your Business
Read essay →AI Content Detection with Jonathan Gillham
Gert Mellak revisits ai content detection with jonathan gillham through the lens of site:seoleverage.com, Search Everywhere Optimization, and practical SEO prioritization.
Read essay →Agentic Commerce Explained
Google is fundamentally changing the mechanics of online shopping, moving rapidly toward a future where generative AI doesn't just display blue links but actively helps shoppers.
Read essay →A Comprehensive Guide to Understanding your Tiktok Analytics
A Comprehensive Guide to Understanding your Tiktok Analytics Focus topic: what does personal profile mean on tik tok analytics.
Read essay →AI Visibility in Ecommerce
Boost your AI visibility in ecommerce. Learn how to stand out, rank in AI search, and get your brand seen in today’s crowded digital space.
Read essay →Amazon SEO
Amazon SEO is the practice of optimizing your product listings to rank higher in Amazon's search results.
Read essay →Amazon Partnerships with Nick Penev
Gert Mellak revisits amazon partnerships with nick penev as a practical advisory article for modern SEO, AI visibility, and business outcomes.
Read essay →Article Structure
Gert Mellak revisits article structure as a practical advisory article for modern SEO, AI visibility, and business outcomes.
Read essay →August 2023 Google Core Update a Closer Look At Its Impact on SEO
August 2023 Google Core Update a Closer Look At Its Impact on SEO
Read essay →Automation in Marketing with Thomas Helfrich
Gert Mellak revisits automation in marketing with thomas helfrich as a practical advisory article for modern SEO, AI visibility, and business outcomes.
Read essay →August 2025 Google Spam Update
The August 2025 Google Spam Update is here-see what changed and how it impacts your website’s visibility.
Read essay →Branding in Google
Gert Mellak revisits branding in google through the lens of google brand and reputation, Search Everywhere Optimization, and practical SEO prioritization.
Read essay →Case Study how to Get Featured Snippets
Case Study how to Get Featured Snippets Focus topic: how to get a featured snippet.
Read essay →Case Study how to Revive a Website Thats Losing Traffic
Case Study how to Revive a Website Thats Losing Traffic Focus topic: website traffic loss audit.
Read essay →Chatgpt for SEO 5 Ways to Use It to Leverage your SEO Strategy
Chatgpt for SEO 5 Ways to Use It to Leverage your SEO Strategy Focus topic: chatgpt seo use cases.
Read essay →AI, SEO, marketing and more
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