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My thoughts on search, AI, and business that won't sit still.
Short and long-form notes on search, AI visibility, and business that will not sit still.
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Compelling Speaker Tips for Podcasters and Youtubers with John Henny
Gert Mellak revisits compelling speaker tips for podcasters and youtubers with john henny as a practical advisory article for modern SEO, AI visibility, and business outcomes.
Read essay →Content Marketing and AI with Katrina McKinnon
Gert Mellak revisits content marketing and ai with katrina mckinnon through the lens of seo mckinnon, Search Everywhere Optimization, and practical SEO prioritization.
Read essay →Content Repurposing Ecommerce
Content repurposing for ecommerce is the practice of transforming a single product story into multiple content formats optimized for different platforms.
Read essay →Content Strategy - with Anfernee
Gert Mellak revisits content strategy - with anfernee through the lens of site:seoleverage.com, Search Everywhere Optimization, and practical SEO prioritization.
Read essay →Conversion Rate Optimization You Can Do Today with Kurt Philip
Gert Mellak revisits conversion rate optimization you can do today with kurt philip as a practical advisory article for modern SEO, AI visibility, and business outcomes.
Read essay →Crafting SEO Goals That Drive Results
Setting clear, measurable SEO goals is the foundation of a successful digital marketing strategy.
Read essay →Cross-Channel SEO with Stephan Spencer
Gert Mellak revisits cross-channel seo with stephan spencer through the lens of stephan spencer seo, Search Everywhere Optimization, and practical SEO prioritization.
Read essay →Critical Reputation Management and the Influence of AI with James Schramko
Critical Reputation Management and the Influence of AI with James Schramko
Read essay →Dashboard with Feliks
Gert Mellak revisits dashboard with feliks through the lens of feliks golenko, Search Everywhere Optimization, and practical SEO prioritization.
Read essay →Customer Reviews Search Assets Ugc
Customer reviews are one of the most underused search assets in ecommerce.
Read essay →December 2022 Google Link Spam Update what you Need to Know
December 2022 Google Link Spam Update what you Need to Know
Read essay →Design, User Experience, and AI: What I Learned From Two Conversations With Greg Merrilees
Gert Mellak combines two conversations with Greg Merrilees on design, user experience, conversion, and AI into one practical advisory article for modern websites.
Read essay →Dominate Search Engines the Ultimate Guide About SEO for Lawyers
Dominate Search Engines the Ultimate Guide About SEO for Lawyers
Read essay →Drive Local Traffic Optimize your Business for SEO Success with James Schramko
Drive Local Traffic Optimize your Business for SEO Success with James Schramko
Read essay →E Commerce SEO in the AI Era Whats Changing and what Still Works
E Commerce SEO in the AI Era Whats Changing and what Still Works
Read essay →Custom GPTs
Gert Mellak revisits custom gpts through the lens of site:seoleverage.com, Search Everywhere Optimization, and practical SEO prioritization.
Read essay →Email Marketing with Liz Wilcox
Gert Mellak revisits email marketing with liz wilcox through the lens of liz wilcox email marketing, Search Everywhere Optimization, and practical SEO prioritization.
Read essay →Ecommerce AI Search Optimization
AI search optimization (also called Generative Engine Optimization or GEO) is the practice of structuring your ecommerce content so AI assistants like ChatGPT, Perplexity.
Read essay →Ecommerce SEO Strategy 2026
Most e-commerce brands approach SEO the same way: hire an agency, get a massive audit, implement hundreds of recommendations over 12 months, and hope traffic goes up.
Read essay →Ecommerce SEO Strategy
Most e-commerce brands approach SEO the same way: hire an agency, get a massive audit, implement hundreds of recommendations over 12 months, and hope traffic goes up.
Read essay →AI, SEO, marketing and more
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