Result: Improved authority signals
The challenge
The site needed stronger topical authority so search engines and AI systems could connect its expertise with the queries buyers use.
What we focused on
- Audited the entity footprint and core topical clusters.
- Mapped missing supporting content around the commercial topic.
- Strengthened internal links between core pages, supporting assets, and proof points.
- Made the expertise easier to extract, summarize, and cite.
The outcome
The migration target preserves the strategic case-study value and routes the old URL to a relevant Search Everywhere proof asset.
What this means for Search Everywhere Optimization
Search visibility is no longer just a ranking report. The work needs to connect technical health, page intent, authority signals, internal links, content quality, and the platforms buyers use before they decide.
This case study is part of the SEOLeverage to GertMellak.com migration. It preserves the strategic proof point while keeping the new site focused on GertMellak.com positioning.