Result: Clearer ranking ownership
The challenge
Multiple URLs competed for overlapping intent. That made it harder for Google to understand which page deserved visibility.
What we focused on
- Mapped competing URLs by topic, intent, and ranking history.
- Selected the strongest canonical target for each query cluster.
- Consolidated weak overlap and improved internal signals.
- Monitored whether rankings stabilized around the intended page.
The outcome
The recreated case-study target keeps this cannibalization recovery example available after migration.
What this means for Search Everywhere Optimization
Search visibility is no longer just a ranking report. The work needs to connect technical health, page intent, authority signals, internal links, content quality, and the platforms buyers use before they decide.
This case study is part of the SEOLeverage to GertMellak.com migration. It preserves the strategic proof point while keeping the new site focused on GertMellak.com positioning.