Result: Stronger topical coverage
The challenge
The site needed a clearer content cluster so search engines could understand its authority across a core education topic.
What we focused on
- Mapped the parent topic, supporting questions, and commercial intent.
- Separated informational pages from decision-stage assets.
- Planned internal links that made the cluster easier to crawl.
- Focused publishing around depth, not random article volume.
The outcome
This recreated target keeps the EdTech content-cluster case study available for migration.
What this means for Search Everywhere Optimization
Search visibility is no longer just a ranking report. The work needs to connect technical health, page intent, authority signals, internal links, content quality, and the platforms buyers use before they decide.
This case study is part of the SEOLeverage to GertMellak.com migration. It preserves the strategic proof point while keeping the new site focused on GertMellak.com positioning.