Result: Revenue leaks identified
The challenge
The business had visibility opportunities, but the bigger issue was how search demand leaked before it became revenue.
What we focused on
- Audited high-intent queries and the pages receiving that demand.
- Checked whether the content matched what buyers needed before taking action.
- Prioritized fixes that could reduce leakage between search, page, and conversion.
- Connected SEO recommendations to commercial outcomes.
The outcome
This case study is now preserved with a dedicated English target and can absorb the HTTP and localized variants.
What this means for Search Everywhere Optimization
Search visibility is no longer just a ranking report. The work needs to connect technical health, page intent, authority signals, internal links, content quality, and the platforms buyers use before they decide.
This case study is part of the SEOLeverage to GertMellak.com migration. It preserves the strategic proof point while keeping the new site focused on GertMellak.com positioning.