Result: Clearer course discovery paths
The challenge
The platform needed search visibility that connected learner questions with the pages that explained, compared, and sold its offers.
What we focused on
- Mapped learner research paths across informational and commercial intent.
- Reviewed course pages, supporting content, and internal links.
- Prioritized content that helped buyers decide, not just learn.
- Connected SEO work with course-discovery outcomes.
The outcome
The case study has a dedicated migrated URL for future redirects.
What this means for Search Everywhere Optimization
Search visibility is no longer just a ranking report. The work needs to connect technical health, page intent, authority signals, internal links, content quality, and the platforms buyers use before they decide.
This case study is part of the SEOLeverage to GertMellak.com migration. It preserves the strategic proof point while keeping the new site focused on GertMellak.com positioning.