Result: Internal link gaps closed
The challenge
Important category pages did not receive enough useful internal links from relevant product and content pages.
What we focused on
- Mapped product, category, and content pages by commercial importance.
- Found pages with authority that were not helping priority URLs.
- Created internal links that supported user journeys and crawl signals.
- Prioritized links based on revenue potential.
The outcome
This page preserves the internal-linking case-study asset for migration.
What this means for Search Everywhere Optimization
Search visibility is no longer just a ranking report. The work needs to connect technical health, page intent, authority signals, internal links, content quality, and the platforms buyers use before they decide.
This case study is part of the SEOLeverage to GertMellak.com migration. It preserves the strategic proof point while keeping the new site focused on GertMellak.com positioning.