Result: Authority focused on priority pages
The challenge
The site needed links and authority signals pointed at pages with the best chance of producing meaningful search growth.
What we focused on
- Identified pages with ranking potential and commercial value.
- Separated authority gaps from content and intent gaps.
- Focused link-building support where it could move priority URLs.
- Measured progress against visibility and traffic quality.
The outcome
The case study now has a dedicated migrated target instead of only pointing at the SEO strategy hub.
What this means for Search Everywhere Optimization
Search visibility is no longer just a ranking report. The work needs to connect technical health, page intent, authority signals, internal links, content quality, and the platforms buyers use before they decide.
This case study is part of the SEOLeverage to GertMellak.com migration. It preserves the strategic proof point while keeping the new site focused on GertMellak.com positioning.