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What the episode covered
Do you want to get your copywriting right or formulate a good content strategy that will keep your business going? Definitely, everybody wants that! In this episode of Gert Mellak Podcast, Gert is going to talk to Anfernee Chansamooth of Simple Creative Marketing to shed light on the major mistakes most entrepreneurs and businesses commit when creating and putting out their content. Heaps of nuggets here, enjoy listening!
Also, check out the bonus resources that Anfernee has put together at https://www.simplecreativemarketing.com/gert/https://www.simplecreativemarketing.com/gert/. It contains a free case study guide and further expands on the topics discussed in this episode.
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01:25 - Anfernee talks about how he got started with copywriting and content strategy and the challenges of running his first business.
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11:20 - Common mistakes and misconceptions with content strategy.
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21:45 - Creating your own category in the industry.
29:56 - Applying design and visual elements to content.
41:50 - Understanding buyer psychology and the importance of a clear content promotion strategy.
45:09 - Designing content strategy in line with the buyer’s journey and the customer empathy map.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.