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What the episode covered
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080 - Conversion Rate Optimization You Can Do Today with Kurt Philip
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080 - Conversion Rate Optimization You Can Do Today with Kurt Philip
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02:42 Kurt Philip’s journey from SEO to CRO
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04:18 How did Philip’s former apprentice become a partner in the company?
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05:36 When is the best time to consider engaging in a CRO agency?
07:29 What can be done to improve the conversion rate if client’s do not get to the level of 10,000 visitors a month or at least 3000 in lead generation?
09:38 The problems with websites created using free templates and themes.
13:20 Why is CRO not in the minds of most online businesses and is not set up in their websites? …and don’t even have tracking analytics software installed
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.