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What the episode covered
If you haven’t explored the power of creating a custom GPT yet, every business owner should consider it. Imagine having an AI assistant that doesn’t require constant re-explanations. But you need one tailored to your environment and tasks, ready to jump into action with detailed instructions.
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Enter custom GPTs-specialized AI models allow you to streamline your workflow.
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- Benefits of custom GPT for business owners
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Tips to create custom GPTs tailored to specific roles, such as SEO
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How to leverage AI for business processes
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What Is a Custom GPT?
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How to Build Your Custom GPT
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Fast Track with Expert Help
A custom GPT, available with the premium ChatGPT plan, is your personalized assistant. It doesn’t just know how to respond generally. But it knows your business, your style, and even the specific tasks you’d like it to handle. This means you don’t have to continually explain context- your custom GPT is already primed with the instructions and context to work in line with your needs.
To create a custom GPT, you’ll need a ChatGPT subscription. Once you have the premium plan, go to the “ My GPTs” section in ChatGPT and select the option to create a custom one. The system will prompt you to provide detailed instructions on how to build your GPT.
One of the most effective ways to set up a custom GPT is by assigning it a specific role based on your needs. For example:
- SEO Content Creation: Design a GPT to assist with SEO-focused writing. You might specify, “ You’re an SEO content creator with experience in optimizing articles for better search rankings.”
- Social Media Updates: Create one for drafting social media posts tailored to your voice and style. For LinkedIn, you could specify: “ You are a LinkedIn copywriter with 20 years of experience who writes in a conversational style and uses storytelling frameworks.”
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.