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What the episode covered
- Most say that using email marketing is a hard strategy, but if you know how to use it the right way, it is really fun and easy. It’s a way where you can
Gert has a very interesting conversation with travel blogger turned email strategist, Liz Wilcox and was able to weigh in on the theme of this podcast episode, “People buy when they’re ready, not when they’re selling.” After listening to this one, perhaps you’ll now consider email marketing to be your favorite marketing strategy.
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04:58 What prompted Lisa Wilcox to write the book, “Tales from the Black Tank: A Collection of Hilariously Crappy RV Stories” and how it made $7,000 in the first 90 days?
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11:25 What are some ways that you can make email marketing fun and easy? …What is an email staircase?
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14:45 How do you turn someone to be a follower or a ‘friend’, someone who may have the same interest as yours?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.