Listen to this episode on Apple Podcasts, Spotify, or YouTube. The full podcast archive is at /podcast.
What the episode covered
When an SEO agency comes to you and guarantees to bring your website to page one in the different search engines, Google in particular, I would strongly advise you not to believe in the guarantees they are selling. It’s really never guaranteed because you can’t have control of the several elements that are present in the macro scenario. Look for an agency who would offer a slow and steady approach rather than go with some doing scammy techniques in the system.
-
Get honest-to-goodness advice from this episode with regards to rankings and more informative materials from past and future episodes of the Gert Mellak Podcast.
-
01:56 The importance of understanding why there is no such thing as guaranteed ranking in SEO.
-
02:36 What is Gert Mellak and why their approach is different from the other SEO agencies out there?
-
04:53 The reasons why SEO ranking is never guaranteed? …Why you cannot rely on false claims from other SEO agencies?
SEO is a difficult, time-consuming process that often takes months or years to see results. Once you get in, you can surely ask “how can you make sure to get positive results in investment.”
In ranking your site, it’s important to understand a few things around guarantees because there are agencies; although there are many good ones, there are more shady ones. These SEO agencies are just taking advantage of the people not knowing how SEO actually works. Besides, many brands got big on other channels but still don’t know what SEO is all about.
Most agencies and consultants just want to make money and aim for that first sale in this SEO industry. Some even try to lock in clients over 12 or 24 months. But that’s not how it should work. Definitely, there’s no such thing as guaranteed SEO results - and if you’d like to know why, listen to the podcast or read this article.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.