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What the episode covered
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053 - How to 3x Your Leads From SEO
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053 - How to 3x Your Leads From SEO
If you want to increase your leads and convert, it is necessary that the call to action is clear and visible to the people viewing your website. Whether it may be placed on a sticky header, sticky footer or buttons across the article, people want to feel connected to the lead magnet in order for them to take the next step, to say yes or to want to know more. People are going to search for things that can solve their problems or something that can accomplish their search task. We have seen this work with our clients achieving 3x leads from SEO.
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01:42 How did we get a client’s website back on track with our software and Erica program?
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02:00 What is the 80-20 Rule for identifying the pages driving the leads?
02:39 The implementation processes or methods to increase the number of leads:
- Calls to Action are placed appropriately across the page;
- Start optimizing through specific lead magnets e.g. key URLs
05:47 Results achieved by two of our clients using our method.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.