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What the episode covered
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077 - How You Are Wasting Your Time with SEO - And What to Do Instead
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077 - How You Are Wasting Your Time with SEO - And What to Do Instead
I am sure that you want to make sure that the time you spend working for your SEO is time really well allocated and invested, right? Just when we think that we are doing everything right, we are unaware that it was spent on some useless things that we think are good for SEO. But really the bottom line is with Google - what they think is relevant and which is in line with what users actually want. As you know, Google adjusts to changing user behavior such that the content you write today, needs to be rewritten or refreshed, as in the case of search on virus, pre and post Covid.
In this episode, Gert highlights three biggest SEO time wasting activities that you can monitor and get rid of in order to ensure that whatever resources you dedicate to SEO are really well invested.
- 02:07 Time waster 1 - Publishing content every week Quantity over Quality
02:35 Why does Google not need fresh content every week? …Why is it important to make sure that articles are relevant and in line with what Google users actually want?
04:33 Time waster 2 - SEO plugins Why having your plugin showing all the ticks in green doesn’t automatically guarantee that you have everything done for SEO?
08:19 Time waster 3 - Publishing fresh content all the time …Instead of making sure that existing content has a proper structure
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.