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- 140 - Inside 90 Day Korean’s Epic SEO Comeback - with Founder Joseph Armstrong - | Spotify
140 - Inside 90 Day Korean’s Epic SEO Comeback - with Founder Joseph Armstronghttps://open.spotify.com/episode/3mh7tpfw2yAVHxaIzcMxIB?go=1&spcid=cbdbfc6cfd360eb8e16270ada7acb6a1&utmsource=embedplayerp&utmmedium=desktop
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Discover how to stop being your business’s bottleneck with Lloyd Thompson on Gert Mellak EP139. Learn fractional operations, team rhythms, RevOps, and AI strategies to transform chaos into scalable systems.
In June 2019, Joseph’s business lost 70% of its website traffic due to a Google algorithm update, despite following SEO best practices. With no recovery in sight, he turned to mentor James Schramko, who connected him with SEO expert Gert.
Think of internal links as bridges between your most important content. No more isolated content islands.
This helps you shape a logical journey for your users while concentrating your SEO power where it matters most.
Joseph’s team didn’t jump on the AI trend right away - they waited for real use cases. Once they integrated AI tools strategically, the impact was significant. AI should solve real problems - not just add flashy features.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.