Listen to this episode on Apple Podcasts, Spotify, or YouTube. The full podcast archive is at /podcast.
What the episode covered
-
081 - Inside the Head of a Search User
-
081 - Inside the Head of a Search User
It is really important to dive into the minds of the searchers in order for you to put up something in your site that will be the answer to their searches. Sometimes the content that you put out there in your site is very hard for people to consume. Consider giving more value so that searchers will be more willing to consider checking in your opt ins and will likely to consume more content from you in the future.
-
01:41 In order for your content to be found by the searcher, what do you need to have?
-
03:58 In what ways can a searcher be happy about their search results?
There’s no doubt that a good ranking happens when the content is obviously in line and eligible. However, business owners sometimes forget to ensure their website is fully optimized for search intent.
- First, if your site meets the need in the best possible way, you have a good chance of getting a solid ranking on Google.
- Next, Google has enough data to determine where the search results are making search users happy.
- Then, it’s all about giving the value early enough so people can appreciate the value you’re giving.
- Lastly, users will be more open to taking the next action, opting in for your newsletter, or making a purchase.
As you can see, it’s essential to dive into the mind of your potential future visitors. Remember,your content should be a collection of information that helps Google figure out that your article is the best out there.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.