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What the episode covered
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024 - More SEO Conversions via Paid Traffic with Andy Mcduff
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024 - More SEO Conversions via Paid Traffic with Andy Mcduff
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05:24 What would Andy advise a client if they want to test traffic first and they have limited budget?
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12:50 How do we check the results with the search volume test and see if there is really a return on investment on paid traffic?
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14:26 Having a complimentary strategy is important because having only one is quite risky for sustainable traffic.
18:37 Paid traffic compliments SEO and does well when it comes to remarketing. How does remarketing work and what are the different remarketing platforms ?
21:01 How do you sign up for Adroll and how does remarketing look like in Adroll? Andy shares his screen to share a sample report in Adroll.
25:32 Andy McDuffs recommendation irregardless if you’re going to run ads or not. …putting those pixels on your websites immediately.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.