Listen to this episode on Apple Podcasts, Spotify, or YouTube. The full podcast archive is at /podcast.
What the episode covered
-
119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth
-
119 - Outsourcing Your CMO for Explosive Growth with Anfernee Chansamooth
After about 100 episodes, Gert brings back to the podcast Anfernee Chansamooth, the authentic marketer, who will provide valuable insights on hiring and working with a fractional CMO Chief Marketing Officer including considering potential agencies and allocating budget for execution.
In this episode, Gert and Anfernee discussed fractional CMO services for founders and CEOs who want to manage their marketing but don’t have the time or expertise. There are benefits of hiring or outsourcing a CMO, without a full-time commitment.
- If you want to learn about CMO roles, listen to this episode to the very end.
00:56 Welcome back to Anfernee Chansamooth and introduction to the episode topic
02:57 Who needs a full time SEO and how can businesses have enough with a Fractional CMO? …To whom is Fractional CMO best suited for?
05:00 Transistioning to the role of a CMO and why is it important to develop the capability to think at a higher level and make strategic decisions?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.