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What the episode covered
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066 - Paid Marketing Funnels for Course Creators - with John Ainsworth
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066 - Paid Marketing Funnels for Course Creators - with John Ainsworth
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02:11 John Ainsworth background in creating funnels and courses.
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05:28 The three problematic elements where people have enough traffic, but don’t convert that traffic into email subscribers.
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The three simple things people can do to increase the number of their email subscribers:
06:46 No 1 - Turning off double opt in.
09:43 No 2 - Show lead magnet more often on the site.
14:07 No 3 - Pointing to your lead magnet more often from social media platforms where you have a good number of following.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.