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What the episode covered
When venturing into the world of podcasting, it’s common for newcomers to fixate on monetization as their primary goal. But whether you are just starting or have already published 10, 20 or more episodes, there’s more to it than just monetization. Prioritize exploring your underlying ‘Whys’ and defining your true aspirations in podcasting. By remaining receptive to strategies that resonate with both you and your target audience, the path to monetization naturally unfolds.
Join us in this enlightening 110th episode as Gert engages once again with Jeff Mendelson, the Podcast Superhero, for an insightful continuation on the topic of Podcast Monetization. If you’ve already committed to podcasting and identified your niche, this episode is tailor-made for you.
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Get ready to embrace valuable insights and enriching perspectives!
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00:49 Introduction to the episode and welcoming back Jeff Mendelson
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02:32 Nailing down your WHYs first before putting out your own podcast.
04:38 What is the main challenge when it comes to making money with a podcast?
10:29 The win-win scenario that happens during the pre-call and post-call of an episode.
18:52 What preparations do you need so that even after a podcast episode there will be continuity of the networking propositions?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.