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What the episode covered
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109 - Podcasting Strategy in the Age of AI with Joe Fier
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109 - Podcasting Strategy in the Age of AI with Joe Fier
In light of the continuous emergence of new AI Tools, one might wonder if joining the podcasting bandwagon is still a viable option. Well, the answer to this question obviously was discussed in this episode, Episode 109 of Gert Mellak Podcast with Gert having Joe Fier of Hustle & Flowchart, as his guest.
In the episode, they explored the potential benefits of leveraging these new AI tools into podcast post-production, aiming to streamline the process while retaining the essential human touch. Regardless of whether you are an experienced podcaster or just starting, there is considerable value in listening to this episode. It provides insights that can prove valuable in enhancing your podcasting endeavors.
- 00:37 Joe Fier joins Gert as a guest.
03:23 Does it still make sense to start a podcast today with AI now becoming prevalent?
05:21 Where does a podcast fit into an overall digital marketing strategy?
09:00 Some podcast strategies do not bring impact at all according to Gert.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.