This article is adapted from a Gert Mellak podcast episode and reframed for GertMellak.com. The original recording covered quantity vs. quality in seo. My current lens is broader now: Search Everywhere Optimization, AI visibility, and business outcomes.
Listen to this episode on Apple Podcasts, Spotify, or YouTube. The full podcast archive is at /podcast.
What the episode covered
At first thought, when asked to choose between quantity and quality, you would choose the latter, wouldn’t you? But it is definitely different with SEO especially if you are just starting to build up your site. How important quality versus quantity is really determined by what you want to achieve. There are also many factors to consider, but more importantly making sure they’re in line with what Google wants to rank. It is crucial to find the right balance between quantity and quality for your website.
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01:17 What makes SEO an important channel that can drive traffic and sales?
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02:28 Why is it important to strike a balance between having a large quantity of content or a high quality of content?
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04:26 Google also considers the quantity of links when sending signals, why is that?
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05:34 What are the benefits of opting for quantity during the early stages of website development?
When it comes to SEO, there are two main schools of thought: quantity or quality. Some businesses believe that the more content they produce, the better their ranking. Others believe that spending more time on fewer high-quality pieces is the key to good SEO.
So, what’s more important for SEO - Quantity or Quality? And how can you know which approach is best for your business?
Here’s an episode with Gert Mellak to explore both sides of the argument and help you decide what is best to take.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.