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What the episode covered
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060 - Real-life User Experience Tracking - with Quinn Zeda
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060 - Real-life User Experience Tracking - with Quinn Zeda
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01:28 Introduction of the topic with guest, User Tracking Expert, Quinn Zeda
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02:00 How Quinn Zeda and Gert Mellak got connected?
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01:27 A backgrounder of Quinn Zeda and how the pandemic led to her to launch Conversion Crimes?
06:10 Gert Mellak’s user experience on the testing platform of Quinn. …Why do people get sidetracked when on a certain page of a website when it’s not what they came for?
09:18 When should a business or website owner consider user testing for their website?
12:32 Testing regularly and keeping track of other outside factors, such as technological developments, are important.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.