Google Search
Organic rankings, featured snippets, indexation, internal links, content quality, search intent match, local results when relevant, and the technical blockers that stop pages from performing.
SEO AUDIT
Your buyers do not just Google anymore. They ask ChatGPT. They read Reddit threads. They check YouTube, reviews, marketplaces, and AI answers before they ever visit your website.
A useful SEO audit has to diagnose visibility across that full journey. Not a 200-page export. Not a list of technical warnings. A clear view of what is blocking growth, what has commercial impact, and what your team should execute next.
WHAT MAKES IT DIFFERENT
Search Everywhere Optimization is the practice of building visibility across every platform your buyers use to research, compare, and decide.
Five years ago, ranking on Google for the right keywords was often enough. Today, a buyer evaluating a serious purchase might check Google, read a Reddit thread, ask ChatGPT for recommendations, watch a YouTube comparison, and scan reviews before they contact a vendor.
If your brand only shows up on one of those surfaces, you are invisible for a large part of the buying journey. That is why the audit checks the entire visibility system, not just one SEO tool.
The goal is simple: find the gaps that cost you business, estimate which ones matter most, and turn the findings into a sequence your team can actually ship.
PROCESS
I do not start with tactics. I start with a diagnosis.
I check Google organic, Google AI Overviews, ChatGPT, Perplexity, YouTube, Reddit, technical SEO, content coverage, internal links, authority signals, and conversion paths.
Every issue gets filtered through business impact. The question is not "what is broken?" The question is "which fix can move qualified traffic, leads, revenue, or visibility first?"
The audit becomes a focused roadmap. Your team knows what to fix, why it matters, how to sequence the work, and what to measure after implementation.
WHAT I CHECK
SEO no longer lives only on your website. Your visibility depends on the signals buyers and algorithms see across the web.
Organic rankings, featured snippets, indexation, internal links, content quality, search intent match, local results when relevant, and the technical blockers that stop pages from performing.
ChatGPT, Perplexity, Google AI Overviews, Gemini, and other answer engines. When someone asks "what is the best option in this category?" you need to know if your brand appears.
Buyers use video for comparisons, tutorials, reviews, and trust checks. I look at whether your market has video-led search behavior and whether your brand appears in those discovery paths.
Reddit threads and niche forums rank for many buying queries. The audit checks if your brand is mentioned, ignored, misunderstood, or replaced by competitors.
Your pages need to explain what you do, who you serve, why you are credible, and how you compare. Thin content hurts both Google rankings and AI citability.
Performance, crawl paths, schema, canonical rules, redirects, templates, analytics, calls to action, and lead paths all affect whether visibility turns into business outcomes.
DELIVERABLE
The output is a prioritized roadmap. One set of findings. One sequence. Clear owners. Clear reason behind each recommendation. No hiding behind screenshots and exports.
I separate urgent issues from noise. A missing alt tag is not the same as an indexation problem. A technical warning is not the same as a revenue leak. A keyword ranking is not useful unless it connects to the buyer journey.
The audit should help you decide what to stop doing, what to protect, what to fix now, and what to build next. That is what makes it useful.
FAQ
The audit covers technical SEO, content, internal links, search intent, authority, AI visibility, platform visibility, conversion paths, and the biggest gaps relative to revenue impact.
No. Technical SEO matters, but a technical audit alone misses the real business question: where are buyers researching, and why are they finding someone else?
Yes. AI search visibility is part of the diagnostic because buyers increasingly use AI answers before they visit a website.
You can execute with your team, bring me in for consulting support, or use the roadmap to guide a focused sprint. The audit is built to lead into action.
The diagnostic call takes 15 minutes. We look at where your brand shows up, where competitors appear instead, and what to fix first.