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What the episode covered
Even in such a competitive space like the tourism industry, a company can still have that lead provided it follows proven methodologies in the structure of the website. Added to it is the strategic placement of links and targeting of the right URLs, you will be able to see SEO amazing results, such as getting on page one in ranking in search and increased traffic to your sales funnel.
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01:08 An overview of the company in the tourism industry that wants to launch a Spanish website and drive traffic to their sales funnels.
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02:05 What steps did Gert Mellak and his team at Gert Mellak take to develop the company’s website?
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03:20 With the website structure established and the link-building strategies in place, what results did they get?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.