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What the episode covered
Content writing is not really for your own consumption, you don’t write because you think it is interesting. You create content for your website because you want to bring in more traffic to your site and for it to RANK. Traffic is very important because it can mean more people to inquire about your products and services and then eventually end up as a buying customer.
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In this episode, I will give you some advice on what those important considerations are, so listen until the end.
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01:16 What are the steps or things to consider in writing your content based on how Google will put you in the ranking?
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06:28 What is Evergreen content and why is it important to consider this as non-existent?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.