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What the episode covered
Imagine, you wouldn’t have to pay for Facebook ads or worry about Ad Spend and higher CPC costs. That would really be nice! All you have to do is maintain your SEO, build it up and make sure that free traffic can actually reach your site.
SEO is very good for online course creators and in this episode, you will learn how to use SEO to best amplify your online courses. Ready your pen and paper to take down some notes and let’s delve in.
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00:41 Two things that Gert realized with the kind of clientele his agency, Gert Mellak have.
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02:01 Introduction of the topic on the role of SEO for online course creators.
02:18 Working backward, what are the ways that made people interact with you before deciding to purchase? …How does SEO come into play when people decide that an online course is the right one for them?
04:42 How does Google decide whether to send free traffic to your website?
06:09 Why is Keyword Research essential when creating content that should rank it on page one of Google?
08:19 What is the next logical step and how to build up that trust in your lead magnets?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.