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What the episode covered
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075 - SEO for SaaS Companies with James Scherer
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075 - SEO for SaaS Companies with James Scherer
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01:38 The background of James Scherer, his love for content marketing and how he became the VP for Growth at codeless.io.
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08:20 How is the team of James Scherer able to manage writing 75 articles per month?
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11:03 What is the planning process for topic selection at monday.com?
14:05 Besides the planning process, breaking up categories, and doing analysis, what else could be some takeaways from an enterprise-level content strategy?
17:31 How do SaaS and B2B businesses view content across different platforms and are these completely different that need to be dealt with separately?
22:42 Is there any significant value in videos for an ongoing optimization that would have the same effect as you would for SEO for content marketing?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.