Original episode page: https://gertmellak.com/
What the episode covered
SEO for Real Estate is definitely very specific, actually should be very focused on the detail of the real estate property that is for lease, for sale, or for rent. You cannot expect to rank if you are too generic in your targeting.
For example, if your keywords will be too generic as ‘Real Estate Miami’, most likely you’ll have plenty of competition out there. In order for you to rank, you can go as specific as you can with, e.g. ‘Beach house for sale in Miami’ or ‘Two bedroom house for rent in Miami’. Being specific will actually move the needle in real estate across all environments. Learn how to proactively rank your property listings by going specific that will match the right categories people are searching for, in this episode of Gert Mellak Podcast.
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01:02 How does search for Real Estate work on the local level?
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02:10 What needs to be done for past listings that are either already released a long time, sold or leased out but are still on the website?
03:35 Going for big generic terms or going too generic in targeting can become a disadvantage for real estate companies. …What can they do so that they don’t get huge competition on search queries?
0516 What are the two things that are important for local SEO relevance?
Information for Structured Data on the Internet - https://schema.org/https://schema.org/
People looking to buy and even sell a home often turn to the internet first, and it’s no wonder. Search engines are a powerful tool that can provide users with information. However, there is more to consider than just what comes up in a search engine query when it comes to real estate.
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.