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What the episode covered
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022 - SEO Requires a Solid Technical Foundation with Justin Meadows
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022 - SEO Requires a Solid Technical Foundation with Justin Meadows
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00:00 Introduction of the episode and the guest
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03:41 Gert’s experience resonates with Justin in terms of SEO and how he is on top of every project for the clients.
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11:26 How Google became the dominant search engine until today?
13:36 What are the core web vitals and why it is important to pay attention to this? …What is LCP’s role in website optimization and speed?
17:03 What are CDNs and how can it deliver great results for user experience and optimize engagement? Cloudflare vs Stackpath
20:39 Another core web vital the Cumulative Layout Shift CLS, what does it do?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.