Technical SEO
Crawl paths, indexation, page speed, schema, canonicals, redirects, templates, internal links, and site architecture need to support the pages that drive business outcomes.
SEO CONSULTING
SEO, AI visibility, and the search platforms that matter.
Search is no longer one channel. Your customers move across Google, AI answers, YouTube, marketplaces, communities, review surfaces, and competitor content before they decide.
I help you find the gaps, protect what already works, and build the assets that get you found across the platforms that matter.
- 20+years in search
- 330+clients served since 2020
- 20+industries served
- 1Search Everywhere system
THE SHIFT
Your buyers do not just Google anymore.
They ask ChatGPT. They read Reddit threads. They check YouTube comparisons. They scan reviews. They ask AI tools to summarize the best options before they visit your site.
Traditional SEO still matters. Technical foundations, search intent, content quality, authority, internal links, and indexation are still part of the work. But they are no longer the full picture.
Search Everywhere Optimization expands the lens. It looks at the platforms your buyers use to research, compare, and decide. Google is one surface. AI answers, Reddit, YouTube, review sites, marketplaces, and third-party mentions are part of the same journey.
If your brand only shows up in one place, you are invisible for too much of the buying process. The job is to understand where the buyer looks, then make sure the right proof, content, and signals exist there.
MODEL
Diagnose, prioritize, execute.
SEO works best when it is focused. One visibility gap. One plan. One measurable outcome at a time.
- 1
Diagnose your visibility gaps
I check where you appear across Google organic, Google AI Overviews, ChatGPT, Perplexity, YouTube, Reddit, technical SEO, content, authority, and conversion paths.
- 2
Prioritize by business impact
We identify the highest-impact gaps relative to effort. The roadmap is built around commercial value, not task volume or vanity metrics.
- 3
Execute and measure
Your team ships focused improvements. We track what moved, what did not, and what should be fixed next.
WHAT I WORK ON
The SEO system behind modern visibility.
Content strategy
Content should match buyer intent, answer real questions, support commercial pages, and create the evidence search engines and AI systems need to understand your expertise.
AI search visibility
ChatGPT, Perplexity, Gemini, and Google AI Overviews need clear, citable, trustworthy information. If AI tools recommend competitors and ignore you, that is a visibility gap.
Authority and proof
Search systems trust what the web confirms. Mentions, links, reviews, case studies, expert content, and third-party validation help build confidence around your brand.
Platform visibility
YouTube, Reddit, forums, review platforms, marketplaces, and comparison content often shape the buyer before your website gets the visit. The strategy needs to include them.
Measurement
I care about qualified traffic, leads, pipeline, revenue indicators, AI mentions, and share of voice. Rankings are useful only when they connect to outcomes.
WHO IT IS FOR
For teams that need clarity, not more random SEO activity.
This work fits founders, marketers, ecommerce teams, B2B companies, and service businesses that already know SEO matters but need sharper priorities. You may have traffic that is not converting, content that is not ranking, technical issues that keep resurfacing, or a brand that is invisible in AI answers.
The common problem is not lack of effort. It is scattered effort. Teams publish content, fix tool warnings, chase rankings, and report traffic without knowing which actions are most likely to move the business.
My role is to diagnose the constraint, simplify the roadmap, and help your team focus on the actions that deserve attention now.
SEARCH EVERYWHERE
Google is still important. It is not the only decision engine.
Search Everywhere Optimization starts with a practical question: where do your buyers go before they trust you? The answer changes by market. Some categories are driven by Google. Some are shaped by Reddit. Some need YouTube proof. Some are increasingly filtered through AI answers.
That is why the work begins with a diagnostic. We map the buyer journey, check the current visibility gaps, and decide what kind of asset or fix is needed. Sometimes the answer is a technical cleanup. Sometimes it is a better category page. Sometimes it is a comparison guide, a case study, a YouTube asset, a review strategy, or a page structured for AI citability.
The principle is always the same. Get found where the buyer is already looking.
FAQ
SEO consulting questions I hear often.
What does SEO consulting include?
It can include technical SEO, content strategy, AI visibility, internal linking, search intent analysis, platform visibility, authority building, measurement, and execution support for your team.
Do traditional SEO fundamentals still matter?
Yes. Technical foundations, quality content, links, structure, and intent still matter. The difference is that modern SEO also needs to account for AI answers and off-site discovery platforms.
Can SEO help with AI recommendations?
Yes. AI systems rely on content, entity clarity, third-party proof, structured information, and trusted sources. SEO work can improve those signals.
Is this done for you or consulting?
My default model is consulting-led. I help diagnose, prioritize, and guide execution so your team ships the right work and keeps the knowledge.
Find out where buyers are finding competitors instead of you.
A diagnostic call shows the visibility gaps across Google, AI answers, and the platforms that shape the buying journey.