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What the episode covered
A conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can really convert. These data are different depending on the different projects a business has, e.g. ecommerce sites or lead generation sites. It is really important that you take into consideration these soft conversion indicators.
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00:52 What is the difference between conversions for different projects within an organization?
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02:25 How do you define soft conversion for an ecommerce site and a lead generation site?
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05:52 Invitation to head over to Seoleverage.com to schedule a free action step with Gert
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Whenever you hear the term “conversion rate,” what comes to mind?
Most people think of website conversions, tracking how many people visit a particular page on your website and then taking action based on that information. However, another type of conversion is just as important: soft conversions.
So, what are soft conversions, and why should you care?
When shopping online, adding items one by one can be tempting as soon as they come up in your search. But what if someone tracks your user behavior since you always add items to your cart?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.