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What the episode covered
In this episode, Gert provides a very good analogy for SEO optimization, using the supermarket’s eye-level strategy for users to find what they are looking for. If you are expecting your content or article to rank on the first page, you should follow Gert’s recommendation of the top-down approach.
Users usually look at the top to find the answer to their queries and questions and if they don’t find it there, they would most likely swipe back, and find the answers from others. For more information on the Top-Down approach, listen to the very end of episode 114.
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01:58 The two parties that are present in every Search Query
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02:42 The analogy of supermarkets’ eye-level strategy to sell their products which is similar to how users and search engines function with queries or questions.
One objective stands out above the others in the intensely competitive world of online content: dominating Google’s search results pages. To accomplish this, content writers must use a tactical strategy.
In this episode, Gert will share a strategy known as “ top-down focus.” This not only ensures the production of high-quality content but also gives SEO priority.
- The Top-Down Focus
- What Does Top-Down Focus Mean?
- Creating Content that Ranks Well on Google
- Wrap-Up
One of the most frequently asked questions Gert receives is, “ How can I create content that truly ranks well on Google?”
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.