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What the episode covered
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078 - What to Focus on with SEO
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078 - What to Focus on with SEO
Today there is an overload of information especially when it comes to SEO. There are things that could possibly help, could make you rank higher, could bring in more sales, etc, but these are random choices and you really won’t know if it really works. So instead of spending a fortune on things that you have just come across or read on the internet, why not focus on things that actually mattered - the ones that have already been proven to work. Like a tool that will help you figure out where the focus really needs to be. Listen to this episode to get more information on this application by Gert Mellak.
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01:58 Random choices that are available to focus on SEO, but do they really matter?
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02:30 An Gert Mellak App that uses data from Google and can increase leads, sales, traffic, and brand awareness.
Are you feeling overwhelmed by the world of SEO? There’s so much to learn, and it seems like every expert has a different opinion.
So, what should you focus on first? And how can you be sure that your efforts are paying off?
Gert will break things down into manageable chunks in this episode and show you what to focus on for SEO success. Let’s get started!
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.