Listen to this episode on Apple Podcasts, Spotify, or YouTube. The full podcast archive is at /podcast.
What the episode covered
-
020 - Your Online Business Marketing Plan on 1 Page with Allan Dib
-
020 - Your Online Business Marketing Plan on 1 Page with Allan Dib
-
00:55 Allan Dib’s background and how he started in the space of marketing plans and business?
-
04:32 Creating a one page marketing plan, a simple one page sheet consisting of the three major phases of the marketing process. …What the nine squares represent?
-
08:36 The three-phase marketing cycle and what it means for businesses wanting to close a sale now During Phase and forgetting about the Before and After Sales Phase?
11:42 How the three-phase marketing cycle resonates to SEO and how lead nurturing phase is really extremely important when looking at conversions?
14:30 Why is it that looking into quick wins using low quality affiliates is not going to get traction in the long run?
17:32 What do you do in the nurturing phase so that it can lead into conversions? …How can helping people first by educating them, the best way to convince a prospective customer?
What I would emphasize today
Search has moved beyond one channel. Google still matters, but your buyers also use AI answers, YouTube, Reddit, reviews, communities, and comparison content before they decide.
That means the practical question is not just “does this rank?” The better question is: does this help the right buyer find enough proof to trust us?
How to apply this now
- Diagnose the actual visibility gap.
- Check whether the buyer researches this topic on Google, AI tools, YouTube, Reddit, or another platform.
- Create the asset that answers the question clearly.
- Add proof, examples, and structure so both humans and AI systems can understand it.
- Measure whether the work leads to better qualified demand, not just more traffic.
My current take
The topic still matters, but the playbook has changed. SEO is no longer only about ranking a page. It is about being present with the right answer, on the right platform, at the moment the buyer is forming trust.
If you want to know where your visibility gaps are now, start with a diagnostic call or the AI Readiness Check.