Every single day, one of my clients, friends or family members points me to the latest AI tool they have just spotted.
They might even act surprised I don’t know about that one yet.
And they would jump directly into a new process where they use that new tool for their business.
A process that wasn’t important the day before.
A process that wasn’t even on the table hours before discovering the new tool.
You’ve got it backwards
If you are creating new processes based on what AI can do now, you’ve got the whole thing backward.
AI is a tool.
A really cool one.
And I just love digging deep into the rabbit hole of a new tool, spending hours that feel like minutes testing, tweaking, and learning more about it.
AI can do a lot of things.
Just simple text generation with generative AI tools like ChatGPT or Gemini is mind-blowing.
But AI is just a tool.
Say it with me:
“AI is just a tool.”
How did that feel?
I think it’s going to be a relieve for some of you:
AI is like finding a new table saw for a carpenter that gets more cuts across in less time.
The carpenter wouldn’t invent a new product line just because they got a new saw.
They would first try to make their existing processes more efficient.
Efficiency gains - Yes!
This is actually the best start, and what I help more and more people with:
Analyzing their existing processes,
and drafting ways to make them more efficient.
Very often that doesn’t even require AI to begin with.
More and more, though, we are able to match an AI-assisted tool to an existing process and either speed it up, or improve its outcome.
Examples of processes that can be improved with AI
Now that most companies operate a large portion of their business online, it’s actually really simple finding entry points in existing processes that can be made more efficient through artificial intelligence tools.
Here are a few examples that I have seen and/or worked on lately:
- E-Mail marketing (marketing automation, personalization)
- Chat bots
- Newsletter creation
- Podcast editing
- Sales data analysis (finding patterns)
- Content creation of all sorts
- Marketing plans
- Online coaching
- Employee onboarding
- Sales training based on frameworks (e. g. SPIN)
- Copywriting
- Image creation
- Video editing
- Social media posts
- Image creation for facebook
- Ads creation
- Persona definitionsand many more.
Action step:
What’s a process that you would love to improve, that eats up a lot of time and resources, but is essential for your business?
Send me an e-mail and let me know: info@gertmellak.com.
