·
My GERT framework
Creative thoughts lack structure. Once you direct your creativity by putting up some guardrails, your thinking gets more efficient. The
Gert Mellak
Consulting on Marketing, SEO, Ecommerce & AI.
Subscribe for updates:
Featured
Featured
Afraid of AI killing Google? Watch your SEO fundamentals like never before
Had a great conversation with James Schramko recently about something that's been bothering me. Everyone's rushing
Featured
Navigating marketing in AI times: Why Brands Need a Trusted Guide
We live in interesting times as marketers these days. AI is changing the game, and while it's exciting,
Featured
Shopping inside ChatGPT
Yesterday, OpenAI announced a direct integration of product details into their chat. If we can believe some code leaks reported,
Latest
Featured
My GERT framework
Creative thoughts lack structure. Once you direct your creativity by putting up some guardrails, your thinking gets more efficient. The
Featured
Afraid of AI killing Google? Watch your SEO fundamentals like never before
Had a great conversation with James Schramko recently about something that's been bothering me. Everyone's rushing
Featured
Navigating marketing in AI times: Why Brands Need a Trusted Guide
We live in interesting times as marketers these days. AI is changing the game, and while it's exciting,
Featured
Shopping inside ChatGPT
Yesterday, OpenAI announced a direct integration of product details into their chat. If we can believe some code leaks reported,
Still marketing, but different
If something was working a certain way for quite some time, it's hard to wrap your head around
Marketing in 2025: Precision, Platforms, and the Power of Consistency
Marketing in 2025 is like a smart factory—data-powered, precision-tuned, and always-on. And while I’d love to say all
Manus AI is here to change the game!
Thanks to a contest over at @brand.nat I got early access to "manus", the newest AI platform
AI success through content pruning
Modern engines try to figure out what a website is about. They do this by taking into account the content
Forget organic traffic - Here's what you should care about!
My team and I have - once again - spent an entire week auditing a site that has focused on
AI
·
3 Tips to leverage AI for more efficiency
Incorporating AI into your business model isn’t just about keeping up with trends; it's about strategically using technology to enhance efficiency and outperform competitors. Here are three ways AI can significantly boost your business operations.
SEO in 2024: Leverage Different Platforms
Your business might be stuck - not because of a bad offer.
ORM Challenges in 2024
Online reputation management is all about brand perception: You want people to perceive your brand in a positive, encouraging and compelling way.